My browser is overcrowded with tabs of information I want to share here. Instead of focusing on a single example, I want to briefly reflect on three different aspects of the shifting nature of culture in participatory media: community, copyright, and civic engagement. By looking at all three of these, educators can get a quick & robust snapshot of what is on the horizon for pedagogical implications vis-à-vis all of this “new media stuff.” The examples below speak to three different ways that media and culture are changing the ways young people are learning, interacting, and acting upon the world. For teachers, all three of these bring up significant ways that pedagogy needs to shift. (I’ve called this, previously, Beautiful Dark Twisted Pedagogy.)
How to Have the Number One Book on Amazon Without Actually Finishing It
When it comes to YA literature, John Green’s works are not only a personal favorite, but also a consistent hit with my students. During the final days of June, John Green went live on YouTube to his legion of fans and (over the course of nearly two hours) announced the title of his new book, answered questions being sent in real time, and read a chapter from the unreleased work. He also announced he was going to sign every copy of the first edition of the book. As a result, The Fault in Our Stars shot to number one on Amazon and Barnes and Noble websites & Green’s work was profiled in the Wall Street Journal, and media sites are pointing to the phenomenon of the sudden sales. What’s important to notice here is specifically how this happened. Green didn’t go online overnight and simply announce the book title (as mainstream media like WSJ signals). Instead, this has been a sustained relationship with readers that has developed trust and identity. John announced that the title came from someone within his online community. Fans have created tons of covers for the book. John’s hosting an online book club that’s reading the Great Gatsby. He has a series of video exchanges with his brother. He interacts with readers through twitter constantly. If anything, part of the fun of being a “fan” of John Green is being able to interact & engage with other readers, the author, and other artifacts in varying degrees of intensity. Spending some time meandering across his official site, his tumblr, his various twitter accounts, and fan pages is a great way for educators to think about ways to collaborate and share the learning experience with young people.
The Good, the Bad, and the Bloop of Fair Use & Copyright
Do you like Kind of Blue? How many times have you heard a soloist riff on those opening bars of “So What”? And while the music is constantly pointed to as a vanguard album in the history of jazz, a recent reinterpretation of the music finds itself a useful case study in when art appropriation exceeds “Fair Use.” I’m regularly talking about the importance of discussing fair use, copyright, and Creative Commons with young people; I’m convinced that this is a space that students need to explicitly understand as we shift toward a cultural shift from merely consumption to production. This case study, “Kind of Screwed,” is a fantastic introduction into the challenges that are being faced across artistic mediums. Related to this, I regularly either include Free Culture or the film RIP: A Remix Manifesto in courses I teach to teachers about media and technology- both of these are great resources for further investigation on this topic.
The Fall of Eve – Commercial Interests & Citizen Dissent
Think of Eve Online as the geekier, way (way) more complex version of World of Warcraft. With political and corporate intrigue at the center of a game that takes place on ships and in fleets of aircrafts, Eve isn’t as widely played in the U.S. as other MMORPGs. However, that hasn’t stopped EVE’s distributor, CCP, from cashing in on game updates & expansions. In doing so, the company’s revealed a strategy that is more interested in a bottom line profit than in continued support of a long term player community. The result? Nearly 5,000 subscribed players walking away from the game and community. Digging through forum postings and news articles, a clear tension between creator and user emerges. And while teachers aren’t likely to utilize EVE Online in daily instruction (though the class that does has got to be an interesting one, no?), the way that these players are signaling dissent within the game, through canceled subscription and through collective organizing demonstrate how civic engagement is reshaped through participatory media. There are past examples of this kind of work described by researchers, particularly in America’s Army and the Sims, for those who want to look at other work in this area.
Summing Up
While all of the examples above have related precedents, they point to the fuzzy edges of socio-cultural interaction that most educators aren’t thinking about. They are all from within the past two weeks and are related to the kinds of practices our students are engaged in every day. When are we, as educators, going to formally sketch out a redefinition of pedagogy that addresses the paradigm shift that affects our classrooms?